About us
ABOUT US
Building a Global Legacy
WPSL Services is a global platform delivering world-class experiences across golf, business, and leadership. With decades of expertise and an unparalleled network, we create meaningful opportunities for players, professionals, and organizations to excel.
Today, WPSL Services stands as a trusted platform for executives and organizations looking to connect, compete, and grow, both on and off the course.
- Never Stop Networking (NSN)
- Continuous Improvement
- Sportsmanship & Respect
Explore Our Offerings
At WPSL Services, our mission is to create great experiences and enhance the quality of life for our regional and global executive golfing network. We create world-class executive amateur golf events across the UAE and globally.
Golf Events
- Sport2Business Golf Society
- World Amateur Golfers Championships, UAE Qualifiers
- CEO Masters Dubai, Mauritius, India & Indonesia
- Palm Tee Challenge
- Minchin Society Cup
Golf Travel
- SportBusiness Travel - Worldwide golf trips
Executive Recruitment
- Yeomans Executive - a boutique global executive recruitment agency based in the Middle East
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Meet our Team and Shareholders
The people behind our vision and success
Russell Yeomans
Chief Executive Officer
Russell is a visionary leader and accomplished entrepreneur with a proven track record of building and scaling successful ventures across events, executive services, and strategic business solutions. As CEO of WPSL Services FZ LLC, he drives innovation and growth, delivering high-impact solutions tailored to modern business needs. With extensive experience as Managing Director of Yeomans Executive and Founder of S2B Events, Russell combines strategic insight with hands-on expertise to create exceptional experiences and business opportunities.
Neil Mitchell
Partner WPSL
Neil is a shareholder and board advisor who brings decades of experience in risk management and project management in the defence industry. He is a fellow of the RICS with 30 years experience in the engineering, construction and infrastructure industries. His extensive experience in Saudi Arabia and GCC countries brings unique networks and knowledge to our group.
James Yeomans
Director of Events
James is a dynamic Director of Events who brings creativity and precision to every experience he delivers. He is passionate about adding value to new and current sponsors and clients and planning impactful events in the UAE and rest of the world that bring people together. Ensuring each detail contributes to a memorable and well-executed occasion.
Oliver Mitchell
Head of Recruitment
Oliver is a dedicated Head of Recruitment who is passionate about connecting talented individuals with the right opportunities. He plays a key role in identifying and attracting top talent, building strong teams, and supporting the organization’s growth. Through his strategic approach and people-focused mindset, he ensures a smooth recruitment process while fostering meaningful professional relationships.
Mirren Allan
Marketing Manager
Mirren is a creative Marketing Manager who is passionate about building strong brand presence and meaningful engagement with audiences. She leads marketing initiatives with a strategic and innovative approach, ensuring campaigns effectively communicate the organization’s message and values. Through her creativity and attention to detail, she helps drive growth and strengthen connections with clients and partners.